![]() a month earlier), Snapchat says there was a 36% increase in install volume for app ads and a 19% increase in swipe-up rate overall. Snap also said sales of Snapchat’s Commercials in video more than tripled year-over-year in the most recent quarter, while sales of Story Ads doubled.ĭuring the coronavirus pandemic, according to Snap, user engagement with ads has risen. ![]() That’s 5x the industry benchmark for a static ad experience. The company posted Q4 2019 revenue of $561 million, up 44% year-over-year. The majority of Hulu subscribers are on an ad-supported plan, senior VP and head of advertising sales Peter Naylor has revealed. Jim Keller has left Hulu to head up digital and advanced ad sales at Discovery for its upcoming streaming service. HULU BY THE NUMBERS 28 million paid subscribers Ad-supported audience grew to more than 58 million viewers of which, 21 million viewers are cordless Brands advertising with Hulu’s pause ad unit saw a 68 increase in ad recall. In 2019, Snap added 31 million Snapchat daily active users, to stand at 218 million as of the fourth quarter. Continuing to report to Gorman are David Roter, who leads agency efforts as VP global agency partnerships, and Claire Valoti, VP International. Disney Advertising also secured Nutrafol, a subsidiary of Unilever, and Toyota as national sponsors of The Hair Tales on Hulu, along with Google, United Artists Releasing’s Till film and Walt Disney Studios’ Black Panther: Wakanda Forever, as midroll sponsors on the platform. Freudigman
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